About me

My name is Sesan Ogunfadebo, and I’m a data analyst. A few things to know about me:

● I’m passionate about ensuring accurate data collection throughout the entire digital marketing customer journey.

● I love working with large datasets and extrapolating datapoints that are useful for analysis.

● An out of the box thinker, I like to enhance efficiency by deploying automation as needed for repetitive data tasks.

● I enjoy training junior colleagues and team members on data analysis and visualization best practices.

With over 12 years of marketing experience—10+ of those in digital marketing—I have developed an understanding of data-driven strategies and customer-focused solutions. My journey into data analytics began in 2014, during my tenure at a healthcare services company, where I led Medical Loss Ratio (MLR) analyses of internal customer data. This initiative aimed to analyze client satisfaction with their health plans via their usage pattern and feedback survey responses.

My consulting experience spans diverse industries, including:

● Pharmaceutical clients
● Healthcare
● Government and non-profits
● Research and survey
● Construction

In addition to consulting, I’ve held direct staff roles in:

● Tech
● Healthcare
● Ecommerce
● Hospitality

Across these roles, I’ve developed a deep expertise in leveraging data to guide decision-making and solve complex challenges. So be it in working with stakeholders to optimize campaign performance or analyzing intricate datasets to uncover actionable insights, I am passionate about creating meaningful impact through data and marketing excellence.