Daniel Ogunfadebo
Marketing Data Analyst

Data extraction | Processing and ETL | Analysis | Visualization | Presentation

Portfolio

gA4 analytics pipeline

End-to-end GA4 Data Engineering & Analysis

Using publicly available Google Merchandise Store GA4 data, I built a data pipeline from the Google Cloud BigQuery export, performing ETL processes and modeling the data into a Power BI Semantic Model with a Star Schema for analysis…

DATA SCIENCE / predictive analytics

Insurance Premium ML Prediction – LightGBM + XGBoost

Kaggle competition Dec 2014: Using machine learning models LightGBM and XGBoost for predicting the target value of insurance premiums. The secondary goal is to get the lowest possible Root Mean Square Log Error (RMSLE)…

DATA VISUALIZATION

A Review of Average MLR by Region and State

This project aims to review the Medical loss ratio data for the 2022 reporting year available on the CMS.gov website, and understanding how medical claims is balanced against premium dollars across health insurance providers within the states they’re domiciled in.

ABOUT ME

Hi, I’m Sesan Ogunfadebo.

I’m a data analyst specialized in turning data into meaningful stories.

Over the years, I’ve had the thrill of working with amazing teams across marketing, tech, hospitality, healthcare, ecommerce, and consulting—tackling big challenges strategically with a mix of creativity and data wizardry.

My toolbox is packed with SQL magic, Python prowess, and Cloud ETL automation, alongside a firm knowledge of digital marketing campaign platforms. I love diving into complex datasets and transforming them into eye-catching, actionable dashboards with Power BI and Tableau. With a passion for uncovering patterns and delivering value, I bridge the gap between raw data and impactful decision-making.

Email: s.o@sesandatalab.com

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